THUY CHI DOAN | CHEESE

Junior Graphic Designer





Doan Thuy Chi or Cheese is a junior graphic designer in Hanoi, Vietnam. She’s now studying at RMIT - Master of Communication Design in Melbourne, Australia. 

With an open-mindedness for creativity, and new ideas and always “hungry” for more, she has always developed herself in the creative industry as a passionate designer for the contemporary arts and projects with deep cultural insights.

Her main focuses are branding and editorial design. She is also very interested in typography, website design and packaging design.

Behance  - PORTFOLIO
Instagram  - PLAYGROUND
CV - CURRICULUM VITAE 






02 THE SATURDAY PAPER

#2




THE SCHWARTZ MEDIA

Summer 2024 - Melbourne, AustraliaApp UX-UI Design, Collaboration Design - Research & Strategy, Design and Campaign Development.

Special thanks: 
Yula Zhao - Creative Director
Hei Kam - Researcher/Strategist
Ishaan Ambavane - Designer
Cheese Doan- Designer
Raven Liu - Designer

FINALIST - The ADGA Award 2024 (Student Award - Expression - Digital)

"If The Headline Is Big Enough, It Makes The News Big Enough."

Print media is becoming an economically non-viable method for Schwartz Media to maintain. They need their 
audience to transition from paper to digital whilst retaining their interest and not losing them to competitors.

Project Question: How can a new design strategy transition the existing audience of The Saturday Paper to a digital format while 
keeping the user experience of reading and buying the print publication?

Project aims:
_ Keeping the spirit of the paper online.
_ Keeping the same audience and transitioning them.
_ Marrying the print experience with digital convenience.

Check out The Sat Paper app prototype: Figma |  Behance | ADGA Award


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